About Vorwerk / Our Values // Corporate Principles

Corporate Principles


Since the 70s, Vorwerk has worked to a set of carefully formulated principles that foster a distinctive corporate culture. Over the past few years, these principles have been evolved. Our Vorwerk corporate principles unite and guide all companies within the Vorwerk Group. They underpin the way our employees work with one another, represent the Group in the marketplace and present it in public.

Clear Customer and Performance Orientation Customer Focus
Direct contact with our customers is the heart of our business. We know their needs and expectations better than anybody else, and we excite them with our specially tailored products and services.

Success with people Create Entrepreneurship.
We offer attractive career opportunities and room for entrepreneurial development. We provide optimum conditions to nurture the growth of our employees and sales partners. Our cooperation is grounded in trust, honesty, fairness, and respect.

Excellence through quality and innovation Exceptional Quality.
Vorwerk stands for quality and innovation in all of our products, services, and sales activities. We set the standards for our markets.

Thinking and acting with a view to the future Think and Act for the Long Term.
A long-term mindset, strategic planning, and sustainable activities have been the hallmarks of our family business since its foundation in 1883. We invest in the future of our employees and sales partners and are committed to our communities and the environment.

Prepared for change and progress Open to Change.
Our readiness for change ensures our lasting success in business and society.