Corporate Principles

Since the 70s, Vorwerk has worked to a set of carefully formulated principles that foster a distinctive corporate culture. Over the past few years, these principles have been evolved. Our Vorwerk corporate principles unite and guide all companies within the Vorwerk Group. They underpin the way our employees work with one another, represent the Group in the marketplace and present it in public.

Clear Customer and Performance Orientation
It is our aim to always provide our customers with top performance. Within the company, too, we have committed ourselves to a clear focus on performing to the highest requirements. To ensure further development and future investments Vorwerk strives for sustainable levels of long-term profit. We can only achieve this if our customers trust in our performance.

Success with people
Our success depends on people. For us, training and motivating our employees and sales partners is of the essence. The quality of our work together is based on trust, honesty, respect and fairness. We appreciate people as individuals.

Excellence through quality and innovation
Vorwerk perceives itself as a company that promotes innovation. Because we are in direct contact with our customers, we know their needs. This allows us to manufacture top-quality products and services. At the same time, we undertake to save environmental resources and attach great importance to the environmental friendliness of our products.

Thinking and acting with a view to the future
Since it was founded in 1883, Vorwerk has been a family-owned company. We have a long tradition of thinking and acting for the future and it is on this basis that we make decisions and investments. In addition, we also demonstrate great commitment to our employees and society as a whole.

Prepared for change and progress
Progress is not possible without a willingness to change. We are willing to change, because we are aware of the necessity to do so. We see this challenge as an opportunity for our company as a living entity.