Business development / Development of the Company

Development of the Company

Vorwerk & Co. KG is a globally active, diversified group. The core business of the Vorwerk Group is the direct selling of innovative and high-quality products. Worldwide there are around 611,000 people working with Vorwerk, of whom around 31,500 are sales advisers in the business of selling household appliances and more than 558,000 working for JAFRA Cosmetics and about 21,500 employees. Vorwerk generated a business volume of 2.277 billion euros in 2009 and operates in 60 countries.

Divisions in 2009 with sales (incl. value-added tax) in million €
695Direct Sales, Kobold:
floor care system with vacuum, electric brush, Pulilux, Polsterboy as well as an array of accessories
420Direct Sales, Thermomix:
Multifunctional kitchen appliance with cooking function

1Direct Sales, Feelina Ironing System
Ironing-System with suction and "airbag" function
390Direct Sales, JAFRA Cosmetics:
Skin and body care products, decorative cosmetics, SPA products and perfumes
34Direct Sales, Lux Asia Pacific:
Water purifiers and vacuum cleaners sold in the Asia Pacific Region
70Vorwerk Carpets:
Fitted carpets and carpet pieces
195HECTAS Facility Services:
Infrastructural building services
451akf group:
Leasing and financing of investment goods, fleet management
22Miscellaneous

For further details regarding the business development please take a look at the Vorwerk Annual Reports: