Business development / Development of the Company

Development of the Company

Vorwerk & Co. KG is a globally active, diversified group. The core business of the Vorwerk Group is the direct selling of innovative and high-quality products. Worldwide there are around 578,000 people working with Vorwerk, of whom around 30,000 are sales advisers in the business of selling household appliances and more than 526,000 working for JAFRA Cosmetics and about 22,300 employees. Vorwerk generated a business volume of 2.437 billion euros in 2008 and operates in 58 countries.

Divisions in 2008 with sales (incl. value-added tax) in million €
696Direct Sales, Kobold:
floor care system with vacuum, electric brush, Pulilux, Polsterboy as well as an array of accessories
386Direct Sales, Thermomix:
Multifunctional kitchen appliance with cooking function

3Direct Sales, Feelina Ironing System
Ironing-System with suction and "airbag" function
409Direct Sales, JAFRA Cosmetics:
Skin and body care products, decorative cosmetics, SPA products and perfumes
36Direct Sales, Lux Asia Pacific:
Water purifiers and vacuum cleaners sold in the Asia Pacific Region
79Vorwerk Carpets:
Fitted carpets and carpet pieces
201HECTAS Facility Services:
Infrastructural building services
605akf group:
Leasing and financing of investment goods, fleet management
21Miscellaneous

For further details regarding the business development please take a look at the Vorwerk Annual Reports: