Cookies Policy | Vorwerk UK & Ireland

In order to make the visit to our website attractive and to allow the use of certain functions, to display suitable products or for market research, we use so-called cookies on various pages. Cookies are small text files that are automatically stored on your terminal. Some of the cookies that we use are deleted at the end of the browser session, i.e. when you close your browser (so-called session cookies). Other cookies remain on your terminal and allow us to recognise your browser on your next visit (persistent cookies). The storage duration can be found in the overview in the cookie settings of your web browser.

Cookies that are strictly necessary for the operation of our website are set automatically. All other cookies described in this policy - including those used for analytics, marketing and personalisation - are only set with your consent, given via our cookie settings panel. You can accept or reject these cookies, and change your choice at any time.

You can also configure your browser so that you are informed about cookie settings and can decide on a case-by-case basis whether to accept them or to reject cookies in specific cases or in general. Each browser differs in the way it manages cookie settings. This is described in the Help menu of each browser, which explains how to change your cookie settings. These can be found for the respective browser under the following links:

Microsoft Edge™: http://support.microsoft.com/microsoft-edge

Safari™: https://support.apple.com/kb/PH17191

Chrome™: https://support.google.com/chrome/answer/95647

Firefox™ https://support.mozilla.org/en-US/kb/enable-and-disable-cookies-website-preferences

Opera™: https://help.opera.com/en/latest/web-preferences/#cookies

Failure to accept cookies may limit the functionality of our website. 

 

1. Use of Google Advertising Cookies (formerly "DoubleClick")

Within the framework of the use of Google Analytics (see below), this website also uses a Google advertising cookie, previously known as the "DoubleClick" cookie, which allows your browser to be recognised when visiting other websites. The information automatically generated by the cookie about the visit to this website is transmitted to a Google server in the USA and stored there. The IP address is truncated by activating IP anonymisation on this website prior to transmission within the United Kingdom or within the European Economic Area. Only in exceptional cases will the full IP address be sent to a Google server in the US and shortened there. The anonymised IP address delivered by Google Analytics is not combined with other data by Google.

 

Google will use this information to compile reports on website activity and to provide other website-related services. This cookie is only set with your consent, given via our cookie settings panel. Google may also transfer this information to third parties if required by law or if third parties process this data on behalf of Google.

 

This cookie is an offer from Google LLC (www.google.co.uk). Google LLC is headquartered in the USA. Transfers of this data to the USA are made on the basis of an appropriate safeguard recognised under UK GDPR - currently the UK extension to the EU-U.S. Data Privacy Framework, under which Google LLC is certified. A current list of certified organisations can be viewed at https://www.dataprivacyframework.gov/list.

 

You can withdraw your consent to this cookie at any time via our cookie settings panel. In addition, you can check with the Digital Advertising Alliance about configuring cookies and choose your settings. Ultimately, you can configure your browser so that you are informed about cookie settings and can decide on a case-by-case basis whether to accept them, or to reject cookies in specific cases or in general. Failure to accept cookies may limit the functionality of our website.

 

2. Use of Google Analytics for web analytics

For website analysis, this website uses Google Analytics, a web analytics service provided by Google LLC (www.google.co.uk). Google Analytics uses methods, such as cookies, that make it possible to analyse your use of the website. The information automatically collected about your use of this website is generally transmitted to a Google server in the USA and stored there. The IP address is truncated by activating IP anonymisation on this website prior to transmission within the United Kingdom or within the European Economic Area. Only in exceptional cases will the full IP address be sent to a Google server in the US and shortened there. In principle, the anonymised IP address delivered by Google Analytics is not combined with other data by Google.

 

This cookie is only set with your consent, given via our cookie settings panel. Google LLC is headquartered in the USA. Transfers of this data to the USA are made on the basis of an appropriate safeguard recognised under UK GDPR - currently the UK extension to the EU-U.S. Data Privacy Framework, under which Google LLC is certified. A current list of certified organisations can be viewed at https://www.dataprivacyframework.gov/list.

 

You can withdraw your consent to this cookie at any time via our cookie settings panel. You can also prevent the collection by Google of the data generated by the cookie relating to your use of the website (including your IP address), and the processing of this data by Google, by downloading and installing the browser plug-in available at: https://tools.google.com/dlpage/gaoptout.

 

3. Google Ads Remarketing

We use Google Ads to promote this website in Google search results and on third-party websites. For this purpose, when you visit our website with your consent, a remarketing cookie is set by Google, which automatically enables interest-based advertising by means of a pseudonymous cookie ID and based on the pages you visit.

 

Additional processing will only take place if you agree to Google linking your web and app browser history with your Google Account and using information from your Google Account to personalise ads you see on the web. If you are logged in to Google during your visit to our website, Google will use your information together with Google Analytics data to create and define target group lists for cross-device remarketing. To this end, Google temporarily links your personal information to Google Analytics data to form target groups.

 

Google Ads Remarketing is an offer from Google LLC (www.google.co.uk). Google LLC is headquartered in the USA. Transfers of this data to the USA are made on the basis of an appropriate safeguard recognised under UK GDPR - currently the UK extension to the EU-U.S. Data Privacy Framework, under which Google LLC is certified. A current list of certified organisations can be viewed at https://www.dataprivacyframework.gov/list.

 

You can withdraw your consent to this cookie at any time via our cookie settings panel. In addition, you can inform yourself about the setting of cookies at the Digital Advertising Alliance and make settings for this.

 

4. Use of Meta (Facebook) Pixel and Custom Audiences

We use the Meta Pixel (formerly known as the "Facebook Pixel") on our website, which is triggered when you engage with one of our ads on Facebook or Instagram. When you click on such an ad and are redirected to our website, with your consent the Meta Pixel tracks your behaviour on our website and, if you take an action (for example, if you buy something), reports it to us. This allows us to measure the effectiveness of our advertising for statistical and market research purposes and helps us target our ads.

 

Using the Meta Pixel, the ads you see are personalised (such as products you've shown interest in on our website) whilst you are using Facebook or Instagram, through Meta's Custom Audiences tool. When you browse our website, information about your browsing session, along with a hashed version of your Meta account ID and the URL viewed, is sent to Meta. When you then use Facebook or Instagram, you will be shown personalised ads based on your browsing experience whilst using our website.

 

You can find out more about how Meta processes your personal data in its Data Policy: https://www.facebook.com/privacy/policy/.

 

You can withdraw your consent to the Meta Pixel and Custom Audiences at any time via our cookie settings panel, or manage your ad preferences directly with Meta via your account settings.

 

The Meta Pixel and Custom Audiences are an offer from Meta Platforms, Inc., which is headquartered in the USA. Transfers of this data to the USA are made on the basis of an appropriate safeguard recognised under UK GDPR - currently the UK extension to the EU-U.S. Data Privacy Framework, under which Meta Platforms, Inc. is certified. A current list of certified organisations can be viewed at https://www.dataprivacyframework.gov/list.

 

5. Google Signals

We use Google Signals to understand our customers across devices. Google will associate the visitation information that it collects from our site and/or apps with the Google accounts of signed-in users who have provided consent to this association for the purpose of ads personalisation.

 

Through Google Signals we obtain a view of how users interact with our content across multiple browsers and devices. The results are not presented at an individual level, but in an aggregated format in order to protect your privacy.

 

Google Signals is an offer from Google LLC (www.google.co.uk), headquartered in the USA. This processing only occurs where the relevant user has provided their own consent directly to Google. To learn more, see: https://support.google.com/analytics/answer/7532985. You can disable Google Signals in your Google Account: https://accounts.google.com/.

 

6. YouTube

At various points on our website, we embed content from YouTube using YouTube API Services. YouTube is a service of Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. Where you consent to non-essential cookies, playing embedded YouTube content establishes a connection between your device and YouTube's servers, and transmits information to YouTube - including your IP address, our website URL, and further information generated by cookies. If you are logged in to Google at the same time, this information may be assigned to your YouTube member account; you can prevent this by logging out of your Google account before visiting our website.

 

Information on the processing of personal data by Google can be found at: https://policies.google.com/privacy?hl=en-GB.

 

YouTube's terms of use can be found at: https://www.youtube.com/t/terms.